The tasks of designing quieter products, a quieter society, and acoustically good environments demand skilled engineers. It is essential to develop good curricula for the education of the engineers, also considering the difficulties that many students have in developing a deep understanding in the acoustic discipline. However, it is also necessary to develop strategies within the university in order to attract some of the best students. Such strategies may partly be based on judgments and demands from industry and society. Results of some inquiries to industry will be reported. They show that the universities' own judgments and experiences from the past also need to be taken into account, otherwise the tasks will be difficult to solve.